They say that you can achieve anything with hard work which is true. However, working harder is not always enough. You need the right resources and the best strategy and also the right goals. You merely need to work smarter and not harder. By studying top producers or business who are where you want to be, and doing what they have done to get where they are. Well, let’s take a look at the real estate agent prospecting plan. Experts have researched by talking to top real estate agents to fond how they became successful, and the study showed the following seven practices. If you follow them, you will generate more listings, and this will give you great success in real estate.
Understand your Numbers
When building your real estate business, you have two resources to invest in – time and money. Real estate agents who track their investments, like for example hours spent prospecting, the number of calls they make, the number of listings etc. know how to maximise their efforts, activities, and leads to gain the highest ROI.
Increase your Accountability
Setting and meeting goals are efficient when you have to report to someone else, like a coach. Most top real estate agents have at least one year of coaching.
Stick to a Rigid Prospecting Schedule
Prospecting will get you results. Real estate agents who prospect for only a few hours weekly have a pretty weak network. If you’re serious about creating a sustainable and reliable business, then keeping a firm prospecting plan is a must.
Make use of scripts when talking to clients
Do scripts make you sound robotic? If so, then it means that you’re not using them correctly and you need coaching. Writings help you keep conversations focused on what is essential, like building rapport, qualifying a lead, and finding out how you can meet the client’s needs.
Go after multiple lead types
How many lead types are you currently going after? Do you know that top real estate agents pursue four to five different lead types? Remember that you catch more fish when you have multiple lines in the water. Maybe you need to add 1 or 2 more lead types (GeoLeads, FSBOs, FBOs, Expireds, or Preforeclosures) to realise the results you have been working.
Maximise Available Technology
The best return on investment could be in technological tools like power dialers and lead services. Invest more in the top of your funnel to get more leads so you can spend more time at the bottom of your funnel selling off more houses. If you follow the right real estate agent prospecting plan, I can assure you that you will become a successful real estate agent and you will smile all the way to the bank as the business will favour you for employing the right prospecting strategies.